Tuesday, May 15, 2012

Personal Finance Series: No 1 - Why Dracula Loves Supermarkets

Height Finance - Personal Finance Series: No 1 - Why Dracula Loves Supermarkets
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According to myth, women were in fact seduced while under the powers of Count Dracula. He would target them; they wouldn't feel his bite and would come to be addicted to the replacement before willingly allowing him to drain them of all independent life.

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It is no myth, however, that people, generally women, are targeted as the gatekeepers to the in-home house care budget - people labelled as original Shoppers. Neither they nor their purse feels the painless bites of stock range temptations, seductive promotional offers, loyalty bonuses and brand new stock launches.

Primary Shoppers fast come to be addicted to such exchanges, and willingly succumb to a dependent life.

So for our Count - What's not to like about that? If Dracula had a firm - he'd be a store.

In Home house Spending: How You Are Seduced While Shopping

Everyone already knows the coarse tricks of bread smell, samplers and Greeters, yet few know that the retail store layout is determined designed and planned using category Management.

This is the particular administration of the different categories and the shelving display space, to ensure that the shelves hold just the right number of products to maximise the profits per cubic inch of that shelf space. Everything is planned to produce a optical display that is bright, tidy, and appealing.

Complementing products are displayed closely together to jog the memory, promotional tickets and displays are all around the store. Even the very number of shelves and their heights in each aisle are determined planned and calculated. This serves to shape your choices and decisions for you.

In Home house Spending: Why You Buy Things You Don't in fact Need

For most people, only about 1/3 of grocery shopping is planned and known before reaching the store, and tend to be the staples such as bread and milk. Other 1/3 is semi planned, and both these often appear on lists.

The final 1/3rd though is pure impulse purchase - offers, shiny boxes, new things to try, snacks, and sweets. The 'need' is manufactured while in the store and of course, you buy things to satisfy your perceived needs.

Also - Mom Is in fact the gatekeeper to the home, and makes all sorts of decisions on the shopping trip. She rewards the kids, treats the dad, and indulges herself. She buys a collection of different things that different house members like - their favourites, and on many, many occasions, buys some food or items which in fact gets wasted.

In Home house Spending: How To Avoid Wasting Money

Just as garlic keeps our Count at bay, there are also things to be done in the supermarket to defend against unwanted influences.

Take cash. It hurts emotionally much more to use it than a card so you will be much more particular about your decisions. Eat before you go because if you shop while hungry, it makes sense that you will buy more food while it is right in front of you - doesn't it? Making a list is definite but sticking to it can be difficult in the face of store seduction - so order online and eliminate all that temptation. Take your own bags, because you'll tend to know how much will fit into them, and avoid buying them a the checkout if your store charges for the bag!

The best way though, is to understand more completely how you are manipulated and where exactly all your money goes.

There are 14 different way in which our brain thinks about money and In Home house Spending is only one of them.

By understanding the details of how much and how often you spend within these 14 ways, you can start to control your money. By matching up your money in and your money out, setting goals, and forecasting amounts and limits for each area, you will you will come to be a savvy shopper not a sappy shopper. And Dracula? He remains nothing more than a story.

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