It's Okay to Think Small

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In nearly every company book I read and from the lips of nearly every company guru I listen to is the installation that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right?

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Here's a secret that I'm going to start shouting from the rooftops: there's no shame in declaring that you want to keep your company small. This push for growing our company to the next level (whatever that means) might not be the right thing for many of us.

I'm not talking about habitancy who remain small because they're scared, or because they don't have the skills or financing to grow big. I'm talking about the habitancy who select to keep their company small because, after true analysis, it's what they certainly want. There's an unspoken taboo about saying, "I want my company to remain small," and I want to halt that taboo.

In his book The E-Myth Revisited, Michael Gerber says that if you elect to stay small and work in your company (instead of working "on" your company by creating a system where person can run your company for you), you have a job, not a business. I don't understand his logic and I can't see where there's something inherently wrong with wanting to stay small and do the work yourself. Most self-employed habitancy start their own businesses because they love what they do.

Gerber's principle is that a company should be created to get more out of life. certainly the work you do should allow you to have the lifestyle you want. But I didn't start a company just to make heaps of money; I could get a corporate menagerial job and do that. I started a company to provide the services and products I love, that gives me personal fulfillment and creative challenge.

If you love the work you do, there is nothing wrong with wanting to continue to be the technician, as well as take on the role of employer and entrepreneur. You've got to do all three, so don't try to avoid it. But if you're willing to take on all three roles, you can find much meaning and pleasure in running your own business.

Staying Small

There is a new way of looking at small company that challenges the plan that all growth is desirable. In Bo Burlingham's book, Small Giants: companies That select to be Great Instead of Big, he talks about small company owners who had a option to grow their company to majestic proportions and chose instead to remain small, to exquisite their company to great heights without selling their soul to the "you must grow" mantra.

There are those company owners to elect to stay small, and create a great business. I didn't create a company in order to create a franchise-able model of it where person else did the work. I created a company to be great at what I do, contribution the best aid and products possible. For me, the only way to do this is to remain small, boutique, and linked closely with my customers. This allows me to listen to their needs and create solutions quickly. It gives me a kind of independence and joy that I never found in corporate life.

Seth Godin says, "Small is the new big because small gives you the flexibility to change the company model. Small means you can tell the truth on your blog. Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you keep the power because you design the remarkable."

In fact, Seth wrote a book called Small Is The New Big. Maybe I'm on to something here.

Loving What You Do

While your company can be a means to an end (a lifestyle you want, or maybe to send your kids to college), why can't your company also be enjoyable in and of itself?

If you love gardening, you don't just work "on" your organery plan, you work "in" the organery every occasion you get. You don't try to frame out ways to delegate all the work just so you can sit back and get the rewards of a pretty garden. Instead you want to get your fingers in the dirt and do it yourself because the very act of working in the organery is enjoyable to you. And sometimes that means you have a smaller organery so that you can find joy and fulfillment in doing it all yourself.

Many self-employed habitancy don't want to be an absentee owner. I don't want to lose touch with my customers or the reason I do this work. I don't want to administrate employees; instead, I'd rather work with partners who love what they do. I don't want to create a big company model that any low-skilled employee can implement just for some extra cash.

If you want to be the Ceo of a big company with lots of habitancy working for you -- go for it. But for me, I want to get my hands dirty every day. I'd rather stay focused and build a company that's small and great.

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